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About us

Powerpro Electrical Products About Us

As a direct-to-consumer solution, Prime Online Pty Ltd Trading as Powerpro Electrical Products provides best-in-class electrical supplies across Australia. For over 20+ years, we’ve been connected with the electrical industry, giving us a comprehensive understanding of the field. Our business model is founded on our ability to distribute our products through an easy-to-use online platform, allowing electricians across the country to grab their essentials with zero hassle.

An easy-to-follow process

Our offering is simple: create an account, place an order and have your goods shipped directly to you, anywhere in Australia. Instead of dealing with a middleman or having to head to a physical location, we distribute all of your supplies directly from our warehouse, giving you the chance to maximise your time on site growing your business to higher profitability.
You will be dealing with a single business contact who will understand your requirements and do their utmost to deliver on your expectations.

Designed by tradies, for tradies

For over 20+ years we have been dealing with the Australian and New Zealand Electrical Trade networks and built up a depth of knowledge second to none. This knowledge and connection to the industry has allowed us to create a range of products that are at the highest level and designed with the everyday tradesman in mind. Reap the benefits of buying high-quality gear that’s suited for professional and industrial use.

Value Proposition

Our unique business model allows us to minimise overheads and costs often associated to running a ‘bricks and mortar’ wholesale business. We are fleet of foot and can respond to market and pricing trends instantly, this allows us the ability to provide a competitive offer whilst maintaining the product quality and delivery service you expect.
We want to help our customers offer the best quality yet competitive offer they possibly can no matter how large or small the project.

Quality You Can Rely On

Powerpro runs a unique business model; from manufacture to installer, we have direct control over every process in the manufacturing process and supply chain. We have the tightest quality control throughout the manufacturing process with a large contingent of QA staff supervising the entire process.
All products are tested, manufactured and approved to the strictest Australian and New Zealand standards. We additionally run rigorous and continuous test programs that constantly prove the durability and longevity of our products. This has been proven by our history of over 20+ years exposure to the Australian and New Zealand markets and environment.
These products are all “tried and tested” in the market place so you know you are getting reliable quality.

Peace Of Mind Reliability

Due to our long standing connection with the electrical industry and our unique business model it provides us with great confidence to support our products with extended warranty terms. We offer a 5 year warranty on all items which will give you the peace of mind you are looking for when making buying decisions. This warranty applies on all products in accordance with our warranty policy.

Best in Class Customer Support

We take our responsibilities to our customers seriously and want you to have an enjoyable experience throughout the process at all times. We aim to provide you with the best in class service at all times as we want to develop you as a life-long client of our business.
We will bend over backwards to help you secure business now and in the future, if you are growing we hope to grow with you. We encourage you to provide us feedback on our service and products so we can continue to improve ourselves on all levels.
We will endeavour to continuously improve our on-line platform and embrace new technology and techniques to streamline the process and make it more efficient so we can pass on the economies in better pricing to you our customer.

To Contact us:


E-Mail: [email protected]

Telephone: 1300 001 023

Registered Office Details:

Prime Online Pty Ltd T/as Powerpro Electrical Products
ABN/ACN 11 631 205 653
Suite 3, 1st Floor
74 Doncaster Road
Balwyn North
Victoria 3104

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